My ad career began in NYC where I worked as a graphic designer at one of the only female-owned agencies on CoverGirl and L’Oreal. This job opened the door for me to move from designer to Art Director to Creative Director and now Executive Creative Director at Nice + Company Advertising in San Francisco. I’ve also been a lead creative at agencies in New York, Los Angeles, Philadelphia, and Las Vegas, where I won a Cannes Lion for my work on the nationally recognized “What Happens In Vegas Stays In Vegas” campaign.
I’ve been called a lot of things. The one that sticks is eclectic. I studied graphic design and painting at The School Of Visual Arts in New York, worked at a few design/advertising shops after graduation, then went back for graduate school to study film at Art Center College of Design in Pasadena, CA.
Here’s what I think—I believe real creative leadership doesn’t just follow a vision but casts one. And then brings it to life by inspiring creative teams and target audiences alike to the desired outcome. I’ve done it for everyone from startups to Fortune 500 brands like BMW and Las Vegas Tourism.
From writing and directing a feature film "My Best Friends Wife" starring John Stamos and Jessica Walters (see the trailer in the Miscellaneous section of this site) to creating numerous video and commercial projects, I’ve produced all manner of content across virtually every platform. I’ve also designed and implemented several varied and immersive experiential projects.
My mom calls me a renaissance man (one of the nicer things she’s called me) because every year I challenge myself to learn a new skill such as welding, cabinet making, sailing, engraving and, most recently, bespoke shoemaking (see below for some of the shoes I’ve made)
My wife also works in advertising as a Senior Account Executive and we are raising a son who likes sports way more than we do.
Mercedes-Benz, BMW, Fiat, JEEP, Kia, Dick’s Sporting Goods, Quick & Reilly, Pennsylvania Lottery, Peco Energy, BCBS, Martin Guitars, Suzuki Automotive, Suzuki Motorcycles, Honda Automotive, Las Vegas Tourism, Re/Max, Chrysler, Israel Tourism, Lenovo, AMD, Crystal Geyser, Jelly Belly, Sunsweet, Jive Software, Aristocrat Gaming, SC Johnson, Max Factor, House Beautiful, AAA, L’Oreal, Banderos Shoes, Covergirl, Mattel, Ihop, Freebirds, Georgia Lottery, TJ Max, Samsung, Microsoft.
Here are some of the shoes that I've made